When you begin marketing your Indy rental property, you need to remember that 90 percent of all property searches begin on the Internet. It’s important to have your property listed on all the sites potential tenants visit when they are looking for homes, condos or apartments.
Your listing needs lots of pictures, videos and a detailed description. Make sure the listing also has your contact information so people will know how to get in touch with you. If you have connections in the real estate industry, it’s useful to have realtors help you. They have prospective buyers and renters calling them every day, looking for homes. When these agents know your property is out there and available, it’s very valuable to your marketing strategy.
Signage is probably the least expensive marketing tool you can use, and it’s very important. You need a professional sign that is easy to see and read. If possible, convey even more information to people who notice the sign. Consider putting brochures out in front of the home, with the sign. At Indiana Property Management Group, we use what we call the instant information rider with our signs. This is a tool that allows people to punch a few numbers into their phones and then they can pull up details about the property. They can see pictures and videos and find out how much the rent is and when the property is available. All this happens while they are right there at the property, and they can even contact us. It’s important to capture these tenants while they are interested in the property. It can have a major impact.
All of the marketing you do is important. However, the most important thing you can do is follow up with prospective tenants. You’ll beat a lot of landlords to those tenants if you return phone calls and emails promptly. Get right back to them. They are looking at a lot of properties, so it’s important to reach them quickly if you want to secure the best tenants.
We have a number of successful marketing strategies that help our property owners get their homes rented quickly. If you are interested in hearing more about them, please contact us at Indiana Property Management Group, and we’d be happy to tell you more.